Environmental Policy
I AM WORLD® – The ReVersion Concept®
I AM WORLD – The ReVersion Concept OPERATES IN SEVERAL SECTORS:
Environmental
• Free collection of textile waste from manufacturing companies.
• Separation and sorting of materials: metal, plastic, paper, and fabrics by type, size, and condition.
• Shredding and transformation of textile waste into new materials (SOMA).
• Monitoring of textile waste production in companies – environmental impact control.
• Prevents incineration, sending to landfills, or improper disposal (e.g., Africa, Serra da Madeira).
• Safe textile disposal solutions for: the general public, companies, hotels, local accommodation, restaurants, clubs, funeral homes, stores, schools, and institutions that use uniforms.
Social
• Raising awareness among the community and institutions about environmental issues and conscious consumption.
• Partnerships with multigenerational social institutions for collaborative actions.
• Collaboration with musicians and therapists for well-being in partner institutions.
• Organization of educational events on consumption habits and textile sustainability (clothing, decoration, among others).
Economic-Productive
• Production of sustainable decorative items, with a significant reduction in textile pollution.
• Encouragement of local creation with its own identity (designers, artisans, creators).
• Promotion of local crafts and the cultural identity of Madeira.
• Creation of jobs in various areas of activity.
• Encouraging local labor to develop unique pieces with SOMA.
• Involvement of the entire chain: from waste producer to end consumer (e.g., eco-sofas).
• Strengthening the circular economy with an educational and
transformative impact.
Scientific
• Monitoring of environmental impact (reduction of ecological footprint).
• Assessment of social impact (well-being in institutions).
• Analysis of the promotion of Madeiran crafts and design.
I AM WORLD® – The ReVersion Concept®, a company that develops ReVersion initiatives, began with sustainable design and decoration, alongside awareness-raising initiatives on the topic of textiles. The company adopts an environmental policy based on solid commitments to environmental protection, the circular economy, social interaction, and ecological digitization. This policy is integrated into its production, commercial, and community practices, based on the following pillars:
Environmental Mission and Vision
- Mission: To reverse the environmental impact of textile waste by promoting sustainable solutions through conscious decoration.
- Vision: To positively impact the reduction of the ecological footprint, particularly the damage caused by clothing landfills and incineration (on a micro scale), and to impact on a large global scale, particularly in reducing unusable textile waste that ends up on African shores. To be a global benchmark in sustainable decoration, inspiring communities from all sectors to adopt ecological and regenerative practices for ReVersão.
1. Commitment to Environmental Sustainability
- Promotion of the circular economy through the reuse of textile waste (textile garbage) for the production of sustainable filling (SOMA).
- Reduction of the ecological footprint through:
- Weekly collection of discarded textiles from seamstresses, stores, and the community in general.
- Sustainable transportation of materials in the urban center (collection on foot).
- Sorting and separation of textile waste from other types of waste
- Manual and mechanical processing of waste, avoiding disposal in landfills or incineration.
- Recycling of textile waste through shredding, disinfection, and transformation into new products.
- Creation of durable and resistant products for prolonged and multifunctional use, reducing excessive consumption.
2. Integration with Nature and Preservation of Ecosystems
- The company acts to curb the shipment of textile waste to countries such as Ghana, where textile pollution has devastating impacts, by offering the community the possibility of receiving clothing that is unsuitable for wearing or remaking for destruction.
- The company acts to contain textile waste, preventing it from going to landfills, incinerators, or being sent as “clothes to donate.”
- I AM WORLD works to preserve marine and terrestrial life and biodiversity, proposing solutions that prevent the contamination of
ecosystems.
3. Promotion of Environmental Education and Conscious Consumption
- Carrying out awareness-raising activities throughout the community (schools, social institutions, day centers, community centers, companies, and participating associations) on the impact of textile waste and sustainable alternatives.
- Carrying out activities and developing projects in participating schools to raise environmental awareness and educate students about consumption habits.
- Creating educational digital content (videos, animations, and e books) to promote sustainable habits and more responsible consumption choices.
4. Development of sustainable and innovative products
- Production of: Eco-sofas, seats, deck chairs, and mattresses with SOMA filling.
- Items for babies, animals
- Souvenirs and decorative miniatures personalized with Madeiran cultural identity
- Use of recycled materials inside the pieces, with aesthetic and functional design, without the use of wood.
- Participation in regional fairs to promote the concept of eco-decoration and regenerative design and environmental action to collect textile waste.
- Exclusive innovative products designed by architects, designers, and artisans from Madeira.
5. Support for Sustainable and Regenerative Tourism
- Offering decorative products for all sectors (interior decoration, hotels, restaurants, and spas), promoting sustainable practices in the tourism sector and all other sectors.
- Alignment with the principles of regenerative tourism, valuing local identity, art, crafts, and design by Madeiran creators, designers, and artisans.
- Contribution to the well-being of local communities through the inclusion of culture and sustainability in tourist spaces and spaces in general.
6. Social Pillar with Environmental Impact
- Awareness-raising actions on sustainability and consumption: the theme of textiles, among others, throughout the community (social institutions, schools)
- Artistic partnerships with social institutions adhering to textile circularity (through SOMA) with musical, recreational, and expressive activities
- Creation of experiences with social and environmental value, promoting inclusion and well-being.
8. Green and Sustainable Digitization
- Use of digital tools to:
– Increase operational efficiency and track the entire value chain.
– Create sustainable e-commerce platforms with environmental transparency.
– Educate consumers with accessible and inclusive content.
– Develop educational applications and games focused on sustainable practices.
– Develop educational apps and games focused on sustainable practices. - Support for the digital and ecological transition, aligned with EU policies and climate goals.
9. Compliance with the Sustainable Development Goals (SDGs)
I AM WORLD contributes directly to the following SDGs:
- SDG 3 – Good Health and Well-being
- SDG 4 – Quality Education
- SDG 8 – Decent Work and Economic Growth
- SDG 9 – Industry, Innovation, and Infrastructure
- SDG 11 – Sustainable Cities and Communities
- SDG 12 – Responsible Consumption and Production
- SDG 13 – Climate Action
- SDG 14 – Life Below Water
- SDG 15 – Life on Land
- SDG 17 – Partnerships for the Goals
10. Ongoing Commitment to Environmental ReVersion
- I AM WORLD subscribes to The ReVersion Concept®, which aims to:
– Reverse the negative environmental impacts caused by standard consumption.
– Create a narrative that brings the future of humanity and the planet into the choices we make today.
– Promote the interconnection between humans, nature, and technology, with ethics, awareness, and creativity.